"The farther west we drove, the more Pop everything looked...Suddenly we all felt like insiders because even though Pop was everywhere - that was the thing about it, most people still took it for granted, whereas we were dazzled by it - to us it was the new Art. Once you "got" Pop, you could never see a sign the same way again. And once you thought Pop, you could never see America the same way again. The moment you label something, you take a step - I mean, you can never never go back again to seeing it unlabeled. We were seeing the future and we knew it for sure. We saw people walking around in it without knowing it, because they were still in the past, in the references of the past. But all you had to do was know you were in the future, and that's what put you there. The mystery was gone, but the amazement was just getting started."
-Andy Warhol, POPism, 1980
comments on his 1963 road trip with Taylor Mead across America enroute to his second show at the Ferus Gallery